Resume

Freelance Marketing and Social Media Specialist
2022-Present
Develop and execute full-scale marketing strategies for a variety of clients, including nonprofit organizations, personal
brands, and small businesses.

Manage and grow social media platforms with consistent brand voice and strategic content planning across Instagram,
TikTok, Twitter/X, YouTube, and more.

Create high-impact visual and written content, including video production, photography, captions, and graphics, that
drives engagement and community interaction.

Plan and promote large-scale live events for organizations such as Pride in Dallas, leveraging digital campaigns to engage
local communities.

Utilize tools such as Canva, CapCut, ChatGPT, Adobe Creative Cloud, and Microsoft Office to create polished marketing
assets that align with brand goals.

Coordinate press releases, social copy, and media outreach to maximize reach and audience engagement for campaigns
and product launches.
MyGayBookcase - Content Creator and Social Media Strategist
2020-Present
Spearheaded social media strategy across Instagram, TikTok, Twitter, and Goodreads, driving audience growth,
engagement, and brand visibility with 45,000 unique views in the last 90 days.

Conceptualized, scripted, filmed, and edited high-quality video and photo content to promote books and products,
leveraging engaging storytelling to captivate audiences with over 2,000 unique interactions in the last 90 days.

Collaborated with authors, publishers, and brands to boost visibility and sales of books and products.

Produced compelling photography and wrote insightful reviews with captivating captions to enhance follower interaction and foster a strong sense of community.

Managed and integrated professional content from creative teams, ensuring seamless execution and consistent brand image across all platforms.
Pride in Dallas - Social Media Manager
2023-Present
A Volunteer role working with the organization to create a more impactful presence online for the local LGBTQ+ community of Dallas.

Developed and executed comprehensive marketing plans to enhance organizational visibility and engagement.

Managed and operated social media platforms, ensuring consistent brand voice and growth in follower engagement.

Planned, designed, and produced compelling content, including videos and photos, to promote events.

Leveraged tools such as Canva, ChatGPT, Capcut, Adobe Creative Cloud, and Microsoft Office to create high-quality marketing materials and streamline workflow.

Barnes & Noble - Cafe Manager
2021-Present
Cultivated a welcoming customer experience in the café, ensuring exceptional service and product quality.

Trained all new baristas consistently to deliver high-quality customer service, fostering customer loyalty.

Analyzed monthly P&L statements, inventory, and waste logs to increase annual year to year profit margins by 6% and
reduce operational costs 2%.

Oversaw daily store operations, including opening and closing procedures, cash handling, product inventory, and team
scheduling, streamlining workflows and contributing to a measurable reduction in operational costs.

Collaborated with store and district managers to implement new initiatives, improve team performance, and maintain
compliance with health and safety regulations.
Starbucks - Shift Supervisor
2015-2022
Led and mentored a team of baristas during high-volume shifts, providing on-the-job training, delegating tasks, and
ensuring compliance with Starbucks’ operational and customer service standards.

Delivered outstanding customer service by promptly addressing complaints, resolving issues with empathy and
professionalism, and maintaining a welcoming store atmosphere that consistently earned high satisfaction ratings in
customer surveys.

Monitored beverage and food quality to meet corporate standards, coached team members on upselling techniques,
and drove sales through effective promotion of seasonal campaigns and loyalty programs
Jordan Webb

Jordan Webb

gjordanwebb@gmail.com
I hold a degree in communications from Purdue University, where I focused on public relations and advertising. While at Purdue, I honed my content creation skills through hands-on work with the university’s TV network, PeteTV, and the video production group, Boiler Productions.

As a passionate bookish content creator known as MyGayBookcase, I’ve spent the past several years attending book events locally and internationally, collaborating with authors and publishers to promote new releases like Darkhearts and Time Out. I’ve moderated live author events at local bookstores, leading interviews and audience Q&As. I previously managed the TikTok brand account for Rainbow Crate Book Box, using creative strategy to engage readers and promote featured titles.

Since 2023, I’ve served as the Social Media and Marketing Manager for Pride in Dallas, a 501(c)(3) nonprofit supporting the Dallas LGBTQ+ community. In this role, I develop and implement marketing strategies to increase visibility and engagement, manage all social media platforms with a consistent brand voice, and create high-impact content including videos, graphics, and photography to promote events and drive interaction.

I’m passionate about the way social media connects brands with their audiences in real time. With a background in content creation, advertising, and production, I’m excited to continue growing my career in a creative role where I can help brands build meaningful relationships and expand their reach.

EDUCATION

PURDUE UNIVERSITY
Bachelor of Arts in Communications, Focus in Public Relations and Advertising
  • Specialized in advertising, media strategy, and film and television production
  • Gained hands-on experience in media production through collaboration with PeteTV, Purdue’s student-run television network
  • Served as Production Manager for Boiler Productions, leading video projects from concept to completion and coordinating team workflows
  • Completed coursework in creative writing, sociology, and management to strengthen storytelling, audience analysis, and team leadership skills
  • Developed a strong foundation in campaign development, content creation, and cross-platform communication strategies

Post Graduate Certificate in Digital Marketing
  • Gained in-depth knowledge of digital marketing strategies, tools, and platforms
  • Developed expertise in SEO, SEM, social media marketing, content marketing, email marketing, and web analytics
  • Completed hands-on projects and real-world case studies to apply concepts in practical settings
  • Collaborated with industry professionals and peers to build skills in campaign planning, performance tracking, and audience engagement
  • Strengthened ability to create data-driven marketing strategies that align with brand goals and drive measurable results

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